Tracey Smith - Founder of Keep It Personal
Tracey Smith – Founder

Keeping It Personal Since 2008

The Keep It Personal Story

"In 2008, I traded my career as an accountant for something completely different: the chance to build a business with heart. Keep It Personal started as a small online shop, but I quickly realised that relying on external suppliers meant I couldn't guarantee the perfection my customers deserved. Refusing to compromise, I took a leap of faith, bought my first engraving machine, and brought production in-house. I still remember the early days, walking to the local post office every afternoon with huge sacks of engraved gifts—much to the dismay of the queue behind me!—but those daily trips proved that our commitment to quality was resonating."

As Featured On & Worked With:

GMTV, LADbible, Richard Osman's House of Games, The Ivy

Platinum Trusted Service

Awarded by Feefo for consistent excellence.

50,000+ Reviews

Verified on Google, Trustpilot & Feefo.

Family Run

Personal care with every order.

Our workshop today
Established 2008

Family, Growth & The Future

As the business grew, so did my family. I learned the true meaning of 'multi-tasking' while pregnant, engraving gifts right up until my due date and juggling a newborn with the demands of a startup.

That determination has transformed a garage operation into a dedicated team in Bristol, now serving over 1.8 million happy customers. While we have upgraded from post office sacks to daily Royal Mail trucks and a modern workshop, my mission remains exactly the same as it was in the beginning: To make every gift matter.

With love,

Tracey Smith


The Keep It Personal Promise

Here to Help

We are available 8am - 3:30pm by phone (0117 363 7920) or email. You can even pop in by appointment!

Lightning Fast

We despatch most items within 24 hours. Next Day and Saturday Guaranteed options are available.

Verified Quality

Our 5-star reviews speak for themselves. We use the best materials and transparently show feedback.

Master Engravers

Legible, accurate, and nicely spaced. If a logo isn't up to scratch, we'll contact you first.

A Little Gift For Reading Our Story

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